Operative

Who is Fix?

FIX was never supposed to run a coffee network. He was an operative used to staying in the shadows—moving signals, handoffs, and intel through channels most people never see. But after years of working off-grid, he saw an opening: a way to use his covert skills to source something different, something pure—coffee worth the risk.

Don't Tell Coffee is his first open experiment, and he's unsure if it will work. The supply chains he built aren't meant for retail, but for speed and verified authenticity. That's why each drop feels like contraband—because it is, in its own way.

Now FIX moves quietly between old handlers and new roasters, pulling small-batch payloads and releasing them only to those who pay attention. He doesn’t advertise. He doesn’t scale. He just signals. And those who catch it, like you, are already part of it.